Browsing by Author "Genc, Ebru"
Now showing items 1-3 of 3
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A comparison of proactive and reactive environmental strategies in green product innovation
Genc, Ebru; Di Benedetto, C. Anthony (INDERSCIENCE ENTERPRISES LTD, WORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND, 01.09.2019)Companies are exposed to different kinds of pressures to respond to environmental sustainability issues. It is critical to understand how firms integrate environmental issues into their corporate agendas and how these ... -
Is Publishing Country-of-Design Information Beneficial for MNCs?
Genc, Ebru; Wang, Shih-Ching (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2017)In this study, we examined the effect of a countering strategy of manipulating country-of-manufacturing (COM) with country-of-design (COD) information that has been adopted by multinational corporations (MNCs). We conducted ... -
Sustainable new product development
Genc, Ebru; Di Benedetto, C. Anthony (EDWARD ELGAR PUBLISHING LTD, THE LYPIATTS, 15 LANSDOWN RD, CHELTENHAM GL50 2JA, GLOS, ENGLAND, 2018)Sustainable new product development
