Yazar "Ozer, Serhat" için listeleme
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Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Oyman, Mine; Bal, Dondu; Ozer, Serhat (PERGAMON-ELSEVIER SCIENCE LTD, 2022)Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ... -
Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
Kordestani, Arash; Oghazi, Pejvak; Izmir, Onur; Oypan, Oguz; Ozer, Serhat (ELSEVIER ESPANA, 2023)Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emer-gency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce ... -
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...
