Kurum Yazarı "Sarp, Serap" İçin Listeleme
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HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
Bozkurt, Sıddık; Sarp, Serap; Gligor, David (Çukurova Üniversitesi, 2022)With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, ... -
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
Sarp, Serap; Uygur, Selçuk (Erhan AYDIN, 2023)Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ... -
The Role of Organisational Culture Traits on Corporate Image in Service Industry
Sarp, Serap (Erhan Aydın, 2021)Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, İsmail; Mogaji, Emmanuel; Sap, Serap (EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...