Browsing by Author "Guven, Faruk"
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Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer (ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their ...