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Data Mining Techniques in Direct Marketing on Imbalanced Data using Tomek Link Combined with Random Under-sampling
(Association for Computing Machinery, 2021)
Determining the potential customers is very important in direct marketing. Data mining techniques are one of the most important methods for companies to determine potential customers. However, since the number of potential ...
Ensemble Churn Prediction for Internet Service Provider with Machine Learning Techniques
(IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA, 2020)
With the developing technology in every fields, a competitive marketing environment has been arised In this competitive environment analyzing customer behavior has become vital In particular, the ability to easily change ...