Konu "Consumption context" için Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed listeleme
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Is Publishing Country-of-Design Information Beneficial for MNCs?
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2017)In this study, we examined the effect of a countering strategy of manipulating country-of-manufacturing (COM) with country-of-design (COD) information that has been adopted by multinational corporations (MNCs). We conducted ...