Yazar "Genc, Ebru" için WoS İndeksli Yayınlar Koleksiyonu listeleme
-
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
Genc, Ebru; Di Benedetto, C. Anthony (ELSEVIER SCIENCE INC, 2015)Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and ... -
Is Publishing Country-of-Design Information Beneficial for MNCs?
Genc, Ebru; Wang, Shih-Ching (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2017)In this study, we examined the effect of a countering strategy of manipulating country-of-manufacturing (COM) with country-of-design (COD) information that has been adopted by multinational corporations (MNCs). We conducted ... -
Sustainable new product development
Genc, Ebru; Di Benedetto, C. Anthony (EDWARD ELGAR PUBLISHING LTD, THE LYPIATTS, 15 LANSDOWN RD, CHELTENHAM GL50 2JA, GLOS, ENGLAND, 2018)Sustainable new product development