Konu "Consumer behavior" için WoS İndeksli Yayınlar Koleksiyonu listeleme
Toplam kayıt 2, listelenen: 1-2
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Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their ... -
Social media utilization of tourists for travel-related purposes
(EMERALD GROUP PUBLISHING LTD, 2015)Purpose - The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach - A quantitative study was conducted after reviewing the related literature. The ...