Yazar "0000-0002-2560-4105" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
Braganza, Ashley; Chen, Weifeng; Canhoto, Ana; Sap, Serap (TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021)Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing ... -
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social media agility and brand trust has yet to be thoroughly investigated. The current study addresses ... -
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust
Chen, Weifeng; Canhoto, Ana; Sap, Serap (Elsevier, 2020)This research examines the tension between the aims of the United Nations' Sustainable Development Goal 8 (SDG 8), to promote productive employment and decent work, and the adoption of Artificial Intelligence (AI). Our ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, İsmail; Mogaji, Emmanuel; Sap, Serap (EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...