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Toplam kayıt 3, listelenen: 1-3
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)
this paper is to investigate the influence of guerrilla marketing in social media on brand image.
Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
(TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021)
Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing ...
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust
(Elsevier, 2020)
This research examines the tension between the aims of the United Nations' Sustainable Development Goal 8 (SDG 8), to promote productive employment and decent work, and the adoption of Artificial Intelligence (AI). Our ...