Ara
Toplam kayıt 2, listelenen: 1-2
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)
this paper is to investigate the influence of guerrilla marketing in social media on brand image.
Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
TURKISH MERGERS AND ACQUISITIONS (M&As): A HISTORICAL VIEW OF CHARACTERISTICS, TRENDS, AND DIRECTIONS
(Zonguldak Bülent Ecevit Üniversitesi, 2018)
This study analyses acquisitions that Turkish companies are involved between 1990-
2017 by analyzing trends in number and volume of activity, geographic dispersion of foreign
acquirers and targets, deal characteristics. ...