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Toplam kayıt 53, listelenen: 11-20
COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW
(Bandırma 17 Eylül Üniversitesi, 2016)
International Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from
domestic aquisitions, there is not a literature review about how they differ. A literature review of
acquisitions in terms ...
Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications
(ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND, 2020)
A generation of consumers have now grown up in the digital age, intimately connected to a host of digital tools. This generation, which we call Digital Natives, has become a prime target for mobile operators due to their ...
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)
this paper is to investigate the influence of guerrilla marketing in social media on brand image.
Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ...
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)
With the rapid proliferation of social media, two-way interactions between customers and
firms are increased in the past decade. This interactive communication helps firms
increase customer engagement. For this reason, ...
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)
Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a
result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ...
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)
This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ...
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)
Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues,
and responding to these pressures affects several aspects of business such as purchasing, marketing and ...
Pay Geri Alım Programlarında Firma Büyüklüğü Etkisi: Borsa İstanbul Üzerine Bir Uygulama
(İşletme Araştırmaları Dergisi (JOURNAL OF BUSINESS RESEARCH-TURK), 2023)
Amaç – Çalışmada, Borsa İstanbul’da payları işlem gören şirketlerin 2018-2021 yılları arasında pay geri
alım programı başlatılmasına dair Kamu Aydınlatma Platformu’na yapmış oldukları 74 adet
duyurunun pay getirilerini ...
COVID-19’UN YARATTIĞI ZORUNLU DİJİTAL DÖNÜŞÜM VE YENİ NORMALDE PERAKENDECİLİK
(Nevşehir Hacı Bektaş Veli Üniversitesi, 2022)
Technological developments in recent years have
had devastating effects in many sectors. The retail
sector, which is between the producer and the end
customer and has a very important role in the trade
ecosystem, has ...
Bir Dijital Pazarlama Segmenti Olarak Çocuklar: YouTube
(Gaziantep Üniversitesi, 2023)
Son yıllarda çocukları hedefleyen pazarlama anlayışı oldukça gelişmiştir. Akıllı cihazlar çok sayıda uygulama
ve içerik içermekte, dolayısıyla çocuklar sayısız içeriği küçük yaştan itibaren tüketmektedir. Bu uygulamalar ...