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Toplam kayıt 57, listelenen: 31-40
Sosyal medyanın çok katlı pazarlamada kullanımı ve iş tatmini üzerindeki etkileri
(Bandırma Onyedi Eylül Üniversitesi, 2012)
Kitle iletişim kanallarının bölünmüşlüğü ve reklam mesajlarının çokluğu, doğru hedef kitleye ulaşmayı ve mesajın müşteriler tarafından algılanmasını zorlaştırmaktadır. Bundan dolayı geleneksel medya kanallarında yapılan ...
Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
(ELSEVIER ESPANA, 2023)
Various COVID-19 vaccines are available across the world. However, short phases of clinical trials for emer-gency use and myriad rumors about and misinformation on vaccines spread through different media sources, induce ...
TURKISH MERGERS AND ACQUISITIONS (M&As): A HISTORICAL VIEW OF CHARACTERISTICS, TRENDS, AND DIRECTIONS
(Zonguldak Bülent Ecevit Üniversitesi, 2018)
This study analyses acquisitions that Turkish companies are involved between 1990-
2017 by analyzing trends in number and volume of activity, geographic dispersion of foreign
acquirers and targets, deal characteristics. ...
Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management
(TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND, 2021)
Innovative and highly efficient Artificial Intelligence System Automation (AI-SA) is reshaping jobs and the nature of work throughout supply chain and operations management. It can have one of three effects on existing ...
Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives
(TAYLOR & FRANCIS LTD, 2021)
Although strategy implementation has profound implications for delivering efficient service, it has been largely neglected in the healthcare management literature. This study explores the barriers to effective implementation ...
PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD?
(CALIFORNIA STATE UNIV, 2023)
With emerging digital technologies, personalization has become a key activity for marketing strategy to gain
competitive success in customer relationships. The aim of this study is to develop and empirically assess a ...
Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)
Recent decades have witnessed a growing attention toward private-label brands (PLBs), which also have become of critical importance in emerging markets. Building on this, the main purpose of this empirical research is to ...
Business model adaptation as a strategic response to crises: navigating the COVID-19 pandemic
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2021)
Purpose This study aims to explore how hotels adapt their business models as a strategic response to crisis situations. It sheds light on the processes and methods of business model adaptation during severe crisis situations, ...
Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)
This study explores the negative disposition of many hospitality higher education faculty toward MOOCs, an increasingly prominent delivery mode in pedagogical discourse which potentially enriches student learning. Such ...
Greedy randomized adaptive search procedure for simultaneous scheduling of production and preventive maintenance activities in dynamic flexible job shops
(SPRINGERONE NEW YORK PLAZA, SUITE 4600 , NEW YORK, NY 10004, UNITED STATES, 2021)
In the present study, we proposed a greedy randomized adaptive search procedure (GRASP) for integrated scheduling of dynamic flexible job shops with a novel preventive maintenance policy. In most of the real-life scheduling ...