Konu "Gender" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
(2023)Although earlier studies shed light on the signifcance of perceived social media interactivity, its impact on perceived social media agility and brand trust has yet to be thoroughly investigated. The current study addresses ...