Güncel Gönderiler: İşletme Bölümü Koleksiyonu
Toplam kayıt 65, listelenen: 21-40
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Tüketici Ataleti Dinamiği Üzerine Bir İnceleme
(HACI MUSTAFA PAKSOY, 2023)Atalet kavramı birçok disiplinle bağlantılı olmasına ve literatürde yoğun çalışılmasına rağmen çok iyi anlaşılamamıştır. Bu çalışmada atalet kavramı, tüketici davranışı ve pazarlama disiplini açısından incelenmektedir. Bu ... -
HİBRİT AKIŞ TİPİ ÇİZELGELEME PROBLEMİNİN PARÇACIK SÜRÜ OPTİMİZASYON ALGORİTMASIYLA ÇÖZÜMÜNE BAŞLANGIÇ POPÜLASYONUN ETKİSİ
(Marmara Üniversitesi, 2020)Bu çalışmada, birden fazla aşama, her aşamada özdeş paralel makineler ve makinelerde işlenen işler arası geçişlerde sıraya bağlı hazırlık süresini içeren hibrit akış tipi çizelgeleme problemi sunulmuştur. Metasezgisel ... -
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
(Erhan AYDIN, 2023)Bu araştırmada KOBİ’lerin kurumsal marka kavramını nasıl tanımlandığı, kurumsal marka sahibi olmalarının önündeki engeller ve KOBİ’lerde marka anlayışı keşfedilmeye çalışılmıştır. Kurumsal marka sahibi olmanın işletmeler ... -
The Role of Organisational Culture Traits on Corporate Image in Service Industry
(Erhan Aydın, 2021)Organisational culture is a key aspect of functioning that impacts the company performance and effectiveness. It is formed by the shared values, beliefs, assumptions, attitudes, and behaviour of the employees that help the ... -
A GROUP DECISION-MAKING METHOD FOR RANKING PROBLEMS UNDER SUSTAINABILITY, RISKS, AND INTUITIONISTIC FUZZY ENVIRONMENT
(Pamukkale Üniversitesi, 2023)This paper presents a group decision-making mechanism to properly manage ranking problems in an intuitionistic fuzzy environment. TOPSIS ranking multi-criteria decision-making (MCDM) methods is utilized under the ... -
Bir Dijital Pazarlama Segmenti Olarak Çocuklar: YouTube
(Gaziantep Üniversitesi, 2023)Son yıllarda çocukları hedefleyen pazarlama anlayışı oldukça gelişmiştir. Akıllı cihazlar çok sayıda uygulama ve içerik içermekte, dolayısıyla çocuklar sayısız içeriği küçük yaştan itibaren tüketmektedir. Bu uygulamalar ... -
PERFORMANCE EVALUATION OF ENERGY COMPANIES WITH A NOVEL INTEGRATED MULTI-CRITERIA DECISION MAKING METHOD
(Kafkas Üniversitesi, 2022)Financial statements are an important tool for assessing and analyzing an organization's financial performance. Financial performance analysis allows for an accurate and appropriate appraisal of an organization's ... -
EKONOMİK BÜYÜME DUYURULARININ İNŞAAT SEKTÖR ENDEKSİ ÜZERİNDEKİ ETKİSİ
(Dokuz Eylül Üniversitesi, 2022)Makroekonomik duyuruların hisse senedi piyasası üzerindeki etkileri çeşitli araştırmacılar tarafından incelenmiştir. Gelişmekte olan ülkelerden biri olan Türkiye özelinde makroekonomik duyuruların hisse senedi piyasası ... -
COVID-19’UN YARATTIĞI ZORUNLU DİJİTAL DÖNÜŞÜM VE YENİ NORMALDE PERAKENDECİLİK
(Nevşehir Hacı Bektaş Veli Üniversitesi, 2022)Technological developments in recent years have had devastating effects in many sectors. The retail sector, which is between the producer and the end customer and has a very important role in the trade ecosystem, has ... -
Cross-functional integration in the sustainable new product development process: The role of the environmental specialist
(ELSEVIER SCIENCE INC, 2015)Companies in the twenty-first century are exposed to a variety of pressures to respond to environmental issues, and responding to these pressures affects several aspects of business such as purchasing, marketing and ... -
Determining critical success factors related to the effect of supply chain integration and competition capabilities on business performance
(SPRINGER, 2015)This study analyzes those critical success factors related to supply chain integration (SCI) and competition capabilities (CC) and which have more effect on business performance (BP) by using a structural equation model. ... -
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
(PERGAMON-ELSEVIER SCIENCE LTD, 2022)Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to start an interaction with consumers. Due ... -
HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)With the rapid proliferation of social media, two-way interactions between customers and firms are increased in the past decade. This interactive communication helps firms increase customer engagement. For this reason, ... -
Dynamics in the Diffusion and Institutionalization of Site-Based Management Reform in the United States of America
(Eskişehir Osmangazi Üniversitesi, 2013)This study is examined research question: “How does the diffusion of SBM over time and space resemble the broader social dynamics associated with diffusion of educational policy innovations in particular, and other ... -
COMPARISON OF INTERNATIONAL AND DOMESTIC ACQUISITIONS: A LITERATURE REVIEW
(Bandırma 17 Eylül Üniversitesi, 2016)International Aquisitions (IAs) have been used extensively by companies. Although IAsdiffer from domestic aquisitions, there is not a literature review about how they differ. A literature review of acquisitions in terms ... -
USING SIMULATION PROGRAMS AS CAPSTONE PROJECT IN BUSINESS ADMINISTRATION EDUCATION: A CASE STUDY
(Çanakkale Onsekiz Mart Üniversitesi, 2019)Other than the theoretical knowledge that given the students there is a strong need for gaining knowledge in the real-world business environment especially for the BA students. Simulation programs enable students to set ... -
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
(EMERALD GROUP PUBLISHING LTDHOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND, 2018)this paper is to investigate the influence of guerrilla marketing in social media on brand image. Design/methodology/approach - A conceptual model was developed based on the information acceptance model (IACM). The ... -
STRATEJİK YÖNELİM VE İŞLETME PERFORMANSI: BİR LİTERATÜR TARAMASI
(2021)Stratejik yönelim, işletmelerin faaliyetlerini şekillendiren, etkileyen ve yaşamlarını sürdürmeleri ve performanslarını artırmalarına yönelik davranış geliştirmelerini sağlayan ilkeler olarak tanımlanmaktadır. Stratejik ... -
Barriers To Strategy Implementation In Turkey's Healthcare Industry: Hospital Manager Perspectives
(TAYLOR & FRANCIS LTD, 2021)Although strategy implementation has profound implications for delivering efficient service, it has been largely neglected in the healthcare management literature. This study explores the barriers to effective implementation ... -
Why are Faculty Unfavorably Disposed to MOOCs? - A Sharing of Views by Chinese Hospitality Educators
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2021)This study explores the negative disposition of many hospitality higher education faculty toward MOOCs, an increasingly prominent delivery mode in pedagogical discourse which potentially enriches student learning. Such ...
