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HOW AND WHEN CUSTOMER ENGAGEMENT UNDERLIES THE LINK BETWEEN FAMILY OWNERSHIP AND FIRM PERFORMANCE: A CONCEPTUAL FRAMEWORK
(Çukurova Üniversitesi, 2022)
With the rapid proliferation of social media, two-way interactions between customers and
firms are increased in the past decade. This interactive communication helps firms
increase customer engagement. For this reason, ...
A Research on Consumer Perceptions of Food and Beverage Marketing on Social Media
(2021)
The study was conducted to examine how social media affects the food and beverage industry. It wasalso intended to expose the impact of social media on consumer preferences for the marketing of food andbeverages. In order ...
NESNELERİN İNTERNETİ, GÜVENLİK VE GİZLİLİK, İNSAN HAKLARI BAĞLAMINDA BİR DEĞERLENDİRME
(BURSA ULUDAĞ ÜNİVERSİTESİ, 2021)
İnternetin yaygınlaşması ile birlikte nesnelerin internete bağlanmaya başlaması neticesinde insan hayatına yeni bir kavram girmiştir. Bu kavram nesnelerin interneti kavramıdır. Nesnelerin interneti akıllı telefonların, ...